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Synthesis is the essence of managing: putting things together, in the form of coherent strategies, unified organizations, and integrated systems. This is what makes managing so difficult – and so interesting. It’s not that managers don’t need analysis; it’s that they need it as input to synthesis. Where to find synthesis in a world so decomposed by analysis.

Henry Mintzberg

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Emotional Design
Why We Love (or Hate) Everyday Things
Donald A. Norman

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