Most stated, corporate objectives are platitudes - they say nothing, but hide this fact behind words.

Russell Ackoff

We have a strategic plan, it's called doing things.

Herb Kelleher

Strategy is about seeing distant things as if they were close and to take a distanced view of close things.

Miyamoto Musashi

However beautiful the strategy, you should occasionally look at the results.

Winston Churchill

Quality is the best business plan.

John Lasseter (Pixar)

The information revolution has changed peoples perception of wealth. We originally said that land was wealth. Then we thought it was industrial production. Now we realize its intellectual capital. The market is showing us that intellectual capital is far more important that money. This is a major change in the way the world works. the same thing that happened to the farmers during the Industrial Revolution is now happening to people in industry as we move into the information age.

Walter Wriston

It's customers that made Dell great in the first place, and if we're smart enough and quick enough to listen to customer needs, we'll succeed.

Michael Dell

Culture eats strategy for breakfast.

Peter Drucker

Once, strategy was about protecting your existing competitive advantage. Today, it is about finding your next advantage. In fact, the day you create a new strategy is the day it starts to decay.

Vijjay Govindarajan