The tactical result of an engagement forms the base for new strategic decisions because victory or defeat in a battle changes the situation to such a degree that no human acumen is able to see beyond the first battle.

Helmuth Karl Bernhard von Moltke

Simple, clear purpose and principles give rise to complex and intelligent behavior.
Complex rules and requlations give rise to simple and stupid behavior.

Dee Hock

There is only one definition of business purpose: to create a customer

Peter Drucker

A good plan violently executed now is better than a perfect plan executed next week.

George Patton

If a strategy is too complicated to be executed, it is not a strategy.

Donald Sull

The best and most successful ideas are those that improve people's lives. Their founders often have a simple plan focused on a single product or service -- one that is prompted by frustration.

Richard Branson

Most stated, corporate objectives are platitudes - they say nothing, but hide this fact behind words.

Russell Ackoff

We have a strategic plan, it's called doing things.

Herb Kelleher

Strategy is about seeing distant things as if they were close and to take a distanced view of close things.

Miyamoto Musashi

However beautiful the strategy, you should occasionally look at the results.

Winston Churchill

Quality is the best business plan.

John Lasseter (Pixar)

The information revolution has changed peoples perception of wealth. We originally said that land was wealth. Then we thought it was industrial production. Now we realize its intellectual capital. The market is showing us that intellectual capital is far more important that money. This is a major change in the way the world works. the same thing that happened to the farmers during the Industrial Revolution is now happening to people in industry as we move into the information age.

Walter Wriston

It's customers that made Dell great in the first place, and if we're smart enough and quick enough to listen to customer needs, we'll succeed.

Michael Dell

Culture eats strategy for breakfast.

Peter Drucker

Once, strategy was about protecting your existing competitive advantage. Today, it is about finding your next advantage. In fact, the day you create a new strategy is the day it starts to decay.

Vijjay Govindarajan