Management Omdenken volgens Theodore Levitt
jan
05
2014
The railroads are in trouble today ... because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.
Theodore Levitt
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If a man is called to be a streetsweeper, he should sweep streets even as Michelangelo painted, or Beethoven played music, or Shakespear wrote poetry. He would sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great streetsweeper who did his job well. Martin Luther King |
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