Management Omdenken volgens Theodore Levitt
jan
05
2014
The railroads are in trouble today ... because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.
Theodore Levitt
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"When I use a word," Humpty Dumpty said, in a rather scornful tone, "it means just what I choose it to mean, neither more nor less." "The question is," said Alice, "whether you can make words mean so many different things." "The question is," said Humpty Dumpty, "which is to be master – that’s all." Lewis Carroll (in Through the Looking Glass)
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Give and Take
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