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Home Management Omdenken volgens Theodore Levitt
Omdenken volgens Theodore Levitt

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The railroads are in trouble today ... because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.

Theodore Levitt

Laatst aangepast op zondag, 16 februari 2014 12:06  

New insights fail to get put into practice because they conflict with deeply held internal images of how the world works ... images that limit us to familiar ways of thinking and acting. That is why the discipline of managing mental models -- surfacing, testing, and improving our internal pictures of how the world works -- promises to be a major breakthrough for learning organizations.

Peter Senge


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