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Home Kwaliteit Marketing volgens Philip Kotler
Marketing volgens Philip Kotler

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Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer becoming better off.

Philip Kotler

Laatst aangepast op donderdag, 07 mei 2015 20:44  

We know why projects fail, we know how to prevent failure — so why do they still fail?

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