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The product is what the product does; it is the total package of benefits the customer receives when he buys. 

E. Raymond Corey

Laatst aangepast op woensdag, 25 mei 2011 18:13  

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

Herbert Simon

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