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Omdenken volgens Theodore Levitt
Gepubliceerd in Citaten: management Afdrukken

Go see ask why show respect

The railroads are in trouble today ... because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.

Theodore Levitt

Laatst aangepast op zondag, 16 februari 2014 12:06